Originated in 1989 in Houston, Texas, the training series began as Marshall Cohen (Conoco Bike Club captain) led a small group of cyclists weekly in various towns west and north of Houston to train for the MS150. The rides of 10-25 people were rather informal and included minimal support.
Steve Moskowitz got involved in 1994 and immediately leveraged his extensive computer skills, operational expertise and drive for inclusiveness. He dramatically expanded the training series adding many other Houston teams as it transitioned into the ConocoPhillips Bike Club training program and soon had hundreds of participants at the training rides. Rides began to include law enforcement, port-a-lets, detailed maps, rest stops and a significant volunteer presence. Steve welcomed and embraced key individuals in essential volunteer leadership roles who help to contribute to the exceptional training series experience.
As Marshall and Steve were proceeding toward retirement from their positions at Phillips 66 and ConocoPhillips, respectively, they, along with their spouses Jan and Robbie, created Ready2Roll Cycling.
The vast experience in cycling, safety, event planning leadership, operational expertise, communications, marketing, project management, and attention-to-detail were all leveraged in the establishment of Ready2Roll Cycling. Marshall, Steve and Jan have a wealth of experience as cumulatively have ridden in over 80 MS events, and countless other cycling events including Ride the Rockies, Cycle Colorado, Bicycle Tour of Colorado and more.
The four founders bring to Ready2Roll Cycling unmatched experience from their extensive professional careers, community involvement leadership, fitness, and drive for creating exceptional, safe participant experiences.
Steve Moskowitz is a native Houstonian, grew up, and was educated in Houston. He attended Kolter Elementary, Johnston Junior High and Bellaire High School. Steve earned a Bachelor of Fine Arts (1974) and a Bachelor of Architecture (1976) from Rice University. After graduation from Rice, he spent 10 years in a conventional architectural practice, then moved into architecture and facilities management at ConocoPhillips where he retired after a long, rewarding career in 2015.
Steve has been in love with cycling and planning/organizing bike rides since he first started riding as an adult in 1992. Steve has ridden, developed and documented numerous cycling routes within 100 miles of Houston while continually refining and improving the ride planning, organizing and volunteer support processes. The reputation of the training series grew as did the number of riders participating. The training series now attracts close to 2,000 riders from many teams as well as individual riders each year.
Steve’s other involvement includes service to Houston Independent School District as a high school mentor at Milby High School, the Multiple Sclerosis Society where he is a founding member and now chairs the BP MS 150 Safety Committee, the International Facility Management Association where he has lectured at numerous conferences and held several leadership positions at the local chapter and national committee levels and at Congregation Emanu El where he has held leadership positions on the board, the PTO and the men’s Brotherhood organization.
Steve’s work in the community on behalf of cycling and other interests, has been recognized by numerous awards including the National Multiple Sclerosis Society Lifetime Achievement Award, MS Society Lone Star Chapter Above and Beyond Award, the International Facility Management Association Houston Chapter Lifetime Achievement Award, the ConocoPhillips SPIRIT Lifetime Achievement Award and the Congregation Emanu El Congregant of the Year Award.
As Steve and Marshall were proceeding toward retirement from their positions at ConocoPhillips and Phillips 66, respectively, they, along with their spouses Robbie and Jan, created Ready2Roll Cycling. The goal of Ready2Roll Cycling is to train riders to ride safely and courteously while enjoying the most organized and well-supported training series in town, and probably in the known universe!
Through Steve’s leadership the ConocoPhillips Bike Club and Ready2Roll Cycling, by his own (conservative) estimate, has trained over 25,000 riders to date. He still asks each one to please come see him after they cycle into Austin and give him a hug because he loves sharing their sense of accomplishment and feeling of empowerment when they realize they can do anything they set their mind to.
Marshall Cohen’s background into cycling goes back many years as it was his primary means of transportation from childhood until college graduation. In fact, during his high school days he used his Peugeot UO8 to race the school bus the three miles to school, until one day a car door opened and fortunately only the bike was history!
After nearly 34 years of service, in 2015 Marshall retired from his Lubricants leadership position as the Director of Brand Management for the Fortune 500 company, Phillips 66. He is the founder and past Team Captain of the highly successful BP MS 150 Conoco Cycling Team. As Conoco later merged with Phillips 66 and created ConocoPhillips, Marshall maintained a leadership position as the co-captain of the ConocoPhillips team. In 2012, ConocoPhillips split and created a separate, independent company called Phillips 66 and Marshall became the new team captain.
Marshall began participating in the MS150 bike ride from Houston to Austin in 1988 and has continued ever since, having completed all 31 consecutive rides (may be the record). His involvement and impact with MS expanded beyond cycling as he joined the MS Board and maintained that position for 16 years, thereby contributing in strategic planning and marketing roles. Over the past 31 years, Marshall personally has raised an impressive $186,000 and through his Phillips 66 team leadership, has raised in excess of $659,000. Further, together with his team captain Steve Moskowitz at ConocoPhillips, the teams of Phillips 66 and ConocoPhillips have cumulatively raised in excess of $7.7 million over the past 31 years.
In 2003, ConocoPhillips received the National Multiple Sclerosis Society Lifetime Achievement Award for its longstanding commitment and dedication to the National Multiple Sclerosis Society’s Lone Star Chapter and the BP MS 150 Bike Tour.
In 2018, Marshall was nominated and currently serves on the National MS Society’s Bike Advisory Committee, thereby providing strategic guidance and direction to help grow Bike MS events nationwide.
Marshall’s other involvement is running (23 marathons, countless half marathons), leader of a local grassroots running group, director of MUD #6 (Municipal Utility District #6) and president West Hampton Estates Homeowner’s Association. He also serves on the Speaker’s Committee for the Houston Livestock Show and Rodeo, and while serving as the registration director for 25 years, was a key factor in expanding participation (3,000 – 15,000) for Houston’s 5K/10K Rodeo Run.
Ready2Roll Cycling is the outcome of the Conoco and ConocoPhillips Cycling training series and Marshall has been instrumental in helping to build the series as well as the Ready2Roll Cycling brand. He manages marketing, rest stops, sponsors and many other aspects of the fully-supported Ready2Roll Cycling series.
Jan Cohen grew up in the Brazosport Area and moved to Houston with State Farm Insurance before attending the University of Houston to obtain a degree in Journalism. After graduation, she began her career as a Corporate Recruiter with CommonVision, LLC, Baker Robbins Consulting and eventually retired from Resources Global, LLC in 2014.
Before cycling, Jan’s first passion was running and she has completed five full marathons in addition to around 20 half marathons. She began cycling in 2000 for her first BP MS 150 and after completing 16 BP MS 150’s, she now rides Day 2 so she can lead the weekend team logistics for the ConocoPhillips and Phillips 66 Teams. (Best Team Tent in LaGrange for 2016 and 2017!) Jan also served for five years on the BP MS 150 Club 300 Committee and TOC Planning Committee.
In the Ready2Roll Cycling Training Series and Pedal Away Alzheimer’s Ride in September Jan plays an active role in the planning and execution of the weekly rides and PAA Event. Jan is also Steve Moskowitz’s Ghost Writer for “Ask Steve” so if you have any questions, please send a note via the website! In addition, she organizes a garage sale by accepting gently used and new items for sale to newbies at the two beginner rides and donates all funds raised to the MS Society! Look for Jan at the Ready2Roll Cycling rides as you can usually find her near the sign-in area helping to answer questions and lending a hand in directing last minute details.
Robbie Moskowitz was born in Houston, Texas in 1952. She comes from a large family of two loving parents and 4 siblings. For all those native Houstonians, this might be of interest. She attended Lora B. Peck Elementary, Cullen Jr. High, Spring Branch Jr. High and Memorial Sr. High. She attended The University of Texas in Austin and graduated with a BS in Elementary Education in 1974. She taught at Highland Heights Elementary in Acres Homes, in HISD, for 5 years and at her neighborhood school, Chancellor Elementary in Alief, for 29 years. She retired in 2013, just in time for the first grandchild.
Robbie started dating the love of her life, Stephen Moskowitz, in 1968, meeting in their 10th grade religious school class, and they married in 1974. Yes, she has been married to Steve Moskowitz for over 43 incredible years and thankful for each and every one. They have 3 wonderful children, Lauren, Geoffrey, and Alyssa, one daughter-in-law, Katie, and one son-in-law, Emerson. They now have 3 totally incredible, adorable, loving grandchildren, Alexandra, Anderson, and Ethan. They also have 2 granddogs, Chip and Taco.
Robbie does not ride a bicycle. But when Ready2Roll Cycling was created, she jumped in to help wherever she could. Her main roles are organizing the Rest Stop Bins every week and setting up and overseeing the sign-in process at each ride.
Robbie is overjoyed at the kindness of all the riders that join Ready2Roll Cycling and is grateful for all the new friendships she has made. She is so happy to be able to support all the incredible riders in Ready2Roll Cycling as they raise awareness and raise funds for Multiple Sclerosis, Alzheimer’s, and other charities.
The only Important safety tip missing from Steve’s long emails: Don’t step in an ant pile just before you start your ride.
I did it! 76 miles on Day 1 of the BP MS 150. I had some hills to climb! I had the wind in my face! Ready2Roll Cycling you trained me well! No SAG! Did NOT walk any hills! I climbed them like a boss!
I wanted to thank you, Steve, Robbie, Jan, Marshall and the entire support staff we staging such a wonderful spring riding season. This was my first year with Ready2Roll Cycling and I can’t praise enough the coordination and thoughtful planning that went into the series of rides. What a great opportunity for new novices like myself. My best to all and have a great MS 150.
“Jan, I appreciate what you and Marshall and Steve and Robbie do to promote safe, fun cycling opportunities for all of us, you guys rock !!!”
We appreciate the dedication of our Ready2Roll Cycling team! You guys ROCK!!
Our Company joined the Ready2Roll Cycling program as we trained for the BPMS150, all of our employees had such a wonderful experience they requested the training series again. The Ready2Roll Cycling Team is highly organized, has excellent routes and distance for your team to train, including, EMS, Ride Marshals, break stops and snacks. The owners of Ready2Roll Cycling take a vested interest to work with new teams and ensure we are all safe and ride safe. If you or your company is looking for a top notch training series, Ready2Roll Cycling should be at the top of your list.
I would like to say that last week’s ride was a beautiful example of excellence in organization and coordination. I cannot express how grateful I am to the Ready2Roll staff and volunteers for coordinating this training series. It is pure joy to roll up to an intersection and see a police officer, ready and waiting to control traffic….cars and cyclists alike….to maintain safety for all.
And great to see the SAG drivers, carefully positioned along the route. And also the rest stops (with port-a-potties!) perfectly placed on a quiet road.
Well done, Steve and Marshall, spouses and staff. I am looking forward to this training series!!
Thank Ready2Roll Cycling for your awesome training and inputs. This (almost 63 year) Grandpa completed his Rookie MS 150 yesterday. The best decision I could have made is to join Ready2Roll. No way could I have done it otherwise. You guys rock!!!!
Ready2Roll Cycling does such an amazing job! Really impressed with every aspect of their volunteer coordination, ride organization, and communication. Had so much fun volunteering at Rest Stop 2!!!
Thank you for everything you do to make these training rides safe, friendly and enormously satisfying. The leadership, organization, attention to detail and resulting just plain joy in these rides is remarkable. Many aspire to this level of excellence – you all deliver week after week, year after year.