Linscomb & Williams Pedal Away Alzheimer’s Ride

Fifth Annual

2021 Linscomb & Williams

Pedal Away Alzheimer’s Bike Ride

 September 25, 2021 

Linscomb & Williams Pedal Away Alzheimer’s Ride

    • 2021 –

      Ready2Roll Cycling is excited to open registration for our 5th annual Linscomb & Williams Pedal Away Alzheimer’s Ride scheduled for Saturday, September 25, 2021. The ride will begin at 8:00 am at the Austin County Fairgrounds in beautiful Bellville, Texas. Routes are fully-supported with distance options of 22, 40, 57 and 75 miles.

      This event has taken a giant and exciting step forward toward the mission to make a direct impact against Alzheimer’s as the ride will now align directly with the Alzheimer’s Association’s Ride to END ALZ cycling initiatives with 100% of the funds donated going direct to crucial and timely Alzheimer’s research.

      Event t-shirts will be offered to the first 400 riders registered.
      To register, go to:

      Volunteer opportunities are available before the event, as well as the day of the ride. Ready2Roll Cycling needs volunteers to deliver this exceptional ride and has the following link to volunteer:

      It is easy to donate or (optionally) fundraise for the Linscomb & Williams Pedal Away Alzheimer’s ride. Please note that all fundraising perks below are cumulative so the more you raise, the more great prizes you receive…

      1. Donate or Raise $100 – $499 and receive a limited edition pair of Primal Pedal Away Alzheimer’s socks(limit to first 100)
      2. Donate or Raise $500+ and receive complimentary registration to participate in the Ride to End ALZ on Oct. 10, Wimberly, TX, receive a Ride to End Alz Primal cycling jersey, t-shirt, medal, bib, hat
      3. Donate or Raise $1,000+ and receive all from above fundraising levels PLUS you will be a VIP rider atthe Ride to End ALZ ride (Oct 10, Wimberly, Texas) and invited to VIP Research Dinner
      4. Donate or Raise $2,500+ and receive all from above fundraising levels PLUS you will receive Ride toEnd ALZ jacket
      5. Donate or Raise $5,000+ and receive all from above fundraising levels PLUS you will receive 2-nighthotel stay at Ride to End ALZ (Wimberly, Texas)
      6. Donate or Raise $10,000+ and receive all from above fundraising levels PLUS you will receive airfare fortwo to a Ride to End ALZ
      7. Click here for more details on How to donate, Fundraise and a Prize Overview.

      To begin your fundraising, click on the following link, join the Pedal Away Alzheimer’s team, and set up your own page:

      We look forward to another amazing ride and thank you in advance for registering.

      About the Ride

      At Ready2Roll Cycling (Steve & Robbie Moskowitz and Marshall & Jan Cohen), we have been directly affected by Alzheimer’s and are fully aware that many of our fellow riders have been too.  Over the years we have helped cyclists get in better shape, become excellent cycling advocates, and have raised awareness and millions of dollars for Multiple Sclerosis (MS).  With our leadership, influence and experience, our desire was to expand beyond MS and make a strong impact in the fight against Alzheimer’s.

      As the leaders of the Ready2Roll Cycling fully-supported cycling training series, it is well established that we know how to organize bike rides. For over the past 25 years, we have been offering a fully-supported 12-14 week training series to help riders prepare for the Bike MS and other cycling events with 1,700 enrolled riders last year alone.  Our exposure in the cycling community has been significant and we thought that if we reached out to this community offering a new ride that benefits Alzheimer’s, the community would respond.  And yes, they have, over the past four years, the response has been overwhelming with 762 riders in 2017 (two weeks after Hurricane Harvey), 1,202 in 2018 and an over 900 in 2019.  Then in 2020 we were a bit derailed due to COVID-19 but still were able to make an impact against Alzheimer’s.  Best of all, we have already made a significant impact with the Alzheimer’s Association as the event is now established and well respected.

      When we began building out the concept for this event back in 2017, we decided that we wanted to offer various routes that were on beautiful, quiet roads, with a few challenging hills and a welcoming community.  We also said that we wanted to host a fun-filled post ride party with great sponsors.

      The Austin County Fairgrounds is an ideal location to host the start and finish given the expansive grounds for parking, the covered pavilion for packet pickup and the post ride party, and the hospitality by the Fairgrounds management team. Best of all we have cycling routes through Cat Spring and New Ulm that are about as good as it gets.

      With this event, we needed important sponsors that were committed to be part of the ride and could help deliver an exceptional experience for the participants.  Proudly, we have secured extremely gracious and generous sponsors that not only believe in the cause against Alzheimer’s but see a great connection to be an integral part of the cycling community.  Specifically, we must take a moment to acknowledge our title sponsor Linscomb & Williams who has been the ideal partner for this event.  They are fully committed, providing financial support as well as with riders and volunteers, and are compassionate about the battle to end Alzheimer’s.  As leaders in the wealth management arena, they have seen firsthand how this horrible disease can impact a family and are truly supportive of the event and all it stands for.   We can only request and hope that our participants engage with our sponsors which will further deliver the value of their participation.

      To put on the Linscomb & Williams Pedal Away Alzheimer’s ride requires a large number of volunteers that are willing to give up their valuable time to support the ride.  We never underestimate the value of the volunteers and of course, the participants sincerely appreciate all the support.  Without amazing volunteers like we have, the event simply cannot happen, so we are grateful for all they do.

      For 2021, this event has taken a giant and exciting step forward toward the mission to make a direct impact against Alzheimer’s.  The ride will now align directly with the Alzheimer’s Association’s Ride to END ALZ cycling initiatives with 100% of the funds donated going directly to crucial and timely Alzheimer’s research.

      So, we hope that you now have a better understanding about the ride and how we got here.  More importantly, we hope you will support us as a rider, volunteer, sponsor, donor or fundraiser and encourage others to join in too.  Thank you for your generous support in the fight against Alzheimer’s.

      Steve, Marshall, Jan and Robbie
      Ready2Roll Cycling

Linscomb & Williams Pedal Away Alzheimer’s Greatly Values the following Sponsors!

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